AN IMMERSIVE group adventure experience arrives in Essex later this month.

The Electric Playbox will open at Lakeside Shopping Centre on Thursday.

The concept has proved a big hit in London and Manchester, where visitors pit their wits against a choice of six different adventures lasting between 30 and 60 minutes.

The "Playbox" is a room that uses projection mapping, touch screens and motion tracking technology.

It has been designed by the founder of Tough Mudder Will Dean.

He said: "We're really excited to be bringing the Electric Playbox concept to Lakeside.

"We know how popular the centre is with visitors of all ages, and we think they'll love our one-of-a-kind immersive adventures that promise to inject some fun-fuelled entertainment into their day-out." Visit