LEGO-lovers can now look forward to a colourful new store opening at Southampton's Westquay later this year.

Its shiny new doors will open during the months leading up to Christmas, so it will be open to the public just in time to treat their children or partners with stocking filler brick toys for the festive season.

The shop is one of just two new stores opening in the UK, with the other store due to open in Birmingham, alongside the 14 UK stores already open.

Brick specialists will be in store to help find the “perfect fit” of LEGO, while the store will put their own twist on a traditional pick ‘n’ mix - the pick and build wall - which will replace the typical sweets someone might usually find with bricks instead, offering cups that can be filled with lego in all shapes and colours.

A digital box can wow visitors by coming to life in 3D, allowing people to scan any boxed LEGO set and see the fully-built project in front of their eyes, and alongside this feature, a minifigure tower can be built in the store where a range of bottoms, tops, heads, hair pieces and accessories will be available to customize personalised LEGO figures.

The store will offer the full range of new products which are only available from the official LEGO website and its stores, including specially-themed figurines like LEGO Stranger Things: The Upside Down, LEGO Creator Expert Harley Davidson Fatboy, and others.

It will also offer benefits for LEGO VIP members, including exclusive VIP gifts with purchases and double-points events.

Free build challenges and events will also be held each month.

Alison Wood, LEGO Stores UK, Benelux & Scandinavia District Senior Manager said: “Builders of all ages can visit and be inspired by the endless play opportunities inside our new LEGO stores in Birmingham and Southampton.

"Whether you’re 1 or 100 there is something for you to get excited about.”

An exact opening date for the store has not yet been confirmed, however the LEGO group have said that the grand opening will be announced soon.

Founded in 1932 by Ole Kirk Kristiansen, the LEGO group is one of the world's leading manufacturers of play materials.

Westquay is already home to over 100 brands, including major department stores like John Lewis and Marks & Spencers, alongside high-street stores and an array of restaurants.