Are you seduced by the power of Battersea Power Station, or dream of being devoured in Battersea Park?

Does the Battersea Arts Centre make you blush, or does the riverside make you ravenous? (Well you can get a good meal there).

With Valentines Day fast approaching organisers of the SW11tch Back to Battersea campaign are hoping the area's landmarks will fill admires passion and creative flair.

The group is asking for comments, poems and musings on why Battersea demands to be loved.

A spokesman for the campaign said: "We want to restore pride in the name of Battersea and protect wonderful parts of SW11 like Northcote Road and Clapham Junction Station from being confused with Clapham.

"All names will be published - unless you are worried about what your partner may think about you sharing your love with Battersea this year or just wish to give your love incognito - and would like to use a nom d'amour, then just let us know.

"Whether as Battersea born and bred, new or former resident, local business, visitor, shopper or fan from afar, Battersea wants to hear you say you love her."

Admirers can unleash their creative passion at LoveBattersea.googlepages.com Leave a comment below and let us know what you love, and hate, about Battersea