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Unlocking Grays town centre's potential (From Thurrock Gazette)
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Unlocking Grays town centre's potential
8:00am Thursday 12th April 2012 in News
GRAYS town centre risks withering in the shadow of Lakeside Shopping Centre, according to Thurrock Council.
A new Town Team is being set up with the task of regenerating Grays, and working out how it can flourish alongside its neighbour, one of the country’s biggest shopping centres.
Grays was once the main shopping destination in Thurrock, and many readers have fond memories of its hey-day.
Thousands of people flocked to Lakeside when it opened its doors as Europe’s biggest shopping centre in 1990.
It’s widely acknowledged the huge centre, which spoils customers for choice and offers them free parking and a plethora of places to eat, sounded the death knell for Grays town centre.
Many readers have pinpointed the moment Marks and Spencer left Grays for Lakeside as the start of a downward spiral.
In its campaign video applying for the Mary Portas pilot town cash, Thurrock Council acknowledges something must be done to reverse the decline.
Council chief executive Graham Farrant said: “We believe this town centre has got real potential, but unless someting is done quickly to replan it and get working with businesses for the long-term future, we worry that it will actually decline in the shadow of Lakeside and the shopping centre will no longer be as vibrant as it has been in the past.”
At present, Grays town centre doesn’t have much to tempt people away from Lakeside Shopping Centre. It has a few big retailers such as WH Smith, Boots, Superdrug and New Look, but there is a lack of clothes shops for men or children and not many places to buy gifts or electricals.
What it does have is a lot of pound shops, charity shops and banks.
Parking is also an issue and many shoppers question why they should pay to park in Grays when they can do so for free at Lakeside.
There is also a lack of a real evening economy, the shopping centre doesn’t stay open past 6pm and lots of people feel the town centre is a no-go zone after dark.
So what can be done?
Thurrock Council doesn’t reveal what its plans for the regeneration are in its campaign video, other than “community budgeting”, “neighbourhood planning”, and a “virtual town network”.
Despite being eclipsed by Lakeside, Grays town centre does retain a strong and loyal following and many would argue that in the shadow of Lakeside, it has carved out a niche for itself as a haven for shoppers on a tight income.
It also has excellent public transport links and is in the process of launching an innovative loyalty card scheme offering discounts to residents.
The agreement seems to be that Grays town centre needs to co-exist with Lakeside by offering something different, such as an antiques market, as one resident in the campaign video suggests.
Comments(11)
stevenr61
says...
8:27am Thu 12 Apr 12
Bernard 87
says...
8:52am Thu 12 Apr 12
Lakeside has been open for 21 years and those in charge at the time should have had a plan in place to keep people coming into Grays and to make it worthwhile for businesses to stay in the town rather than relocating.
Grays is now on par with Barking and Dagenham when it comes town centres and that is no good thing.
Mattster
says...
12:28pm Thu 12 Apr 12
We came to Grays back in 2000 and whilst its quite industrial in places the Town Centre was reasonable, we had Somerfield, Mothercare, Gamelys Toy Shop, an Art Shop etc...
The council should be shot for allowing Morrisons to be built on the edge of the town centre, as in a stroke they removed the need for most people to go anywhere else - in short Lakeside seriously wounded Grays and Morrisons was the final Bullet to the head.
The madness of having to pay to park in Grays multi-storey car park further limits visitors. This should be free for the first 2 hours as it was in December.
Immigration hasnt helped as the African and Polish shops are largely pretty grotty and exclude the indigenous population further.
Bernard 87
says...
3:09pm Thu 12 Apr 12
Morrisons was badly placed as it allows people to drive in, away from the other shops, do their shopping and drive out again. Shoppers do not have to walk past any other shops which means they close down only to be replaced by the array that Grays displays at the moment.
The immigration point is also valid as such shops do very little for 'community cohesion' (Labours favourite phrase) as they actually divide people and cause barriers, particularly if there are no English signs in the shop window. The flip side to that is if they wern't there it would leave more empty units and less people using the town centre.
Grays needs an independent group of people to see through any regeneration who can apply a bit of common sense in getting the town centre back on track.
Freddy K
says...
4:23pm Thu 12 Apr 12
Just how many Nail bars, estate agents, Afro-European & Eastern European and Charity stores does one town need? the town planners need to wake up and look at the applictaions that filter past then and stop the opening of any store that we already have an excess of.
Yes Morrissons has damaged the trade in the town but other specialised shops could still live alongside, i.e. a decent hardware store, local fishmongers, arts and crafts, etc
Marcus P
says...
5:34pm Thu 12 Apr 12
jinksbella
says...
11:15am Fri 13 Apr 12
Thurrock Trojan
says...
10:25pm Fri 13 Apr 12
Grays should also be renamed 'Polafra'.
Dave_
says...
5:16pm Sat 14 Apr 12
I don’t care what people say the council is missing a huge trick with The State, god only knows what it’s like on the inside in terms of condition as the council has only ever seen to fit to let it slide. But if nothing else you have an auditorium that is the size of many venues in London, which could attract some big acts into the town, there is ample parking and people going to gigs and shows generally pay a small fortune to park their car (£20 in advance the last time I went to the O2), so make that free or cheap and there is a draw and the train station is not too far away, but this would need C2C to get their finger out. My favourite venue to see bands, by miles, was Hammersmith Odeon, very similar to The State, which is probably why I found it so appealing. It knocked spots off soulless dumps like Wembley Arena and more recently the O2 and the other vast sheds, with all of the acoustics of a metal dustbin.
But this does need the council having half a clue between them and actually supporting anyone who wants to take it over and use it as a venue. But they’ve never been very good at supporting entertainment in Grays in the recent past, unless it’s their own babies The Thameside or Civic Hall.
As for the town centre in general, the ethnic shops are a sign of the times and are not exactly inviting to the general population, as they cater for niche markets. The same can be said of nail and beauty shops, which are spawned due to people having more money than sense and the temporary nature of the product supplied, thus creating the need for revisits.
I can only agree with the negative impact Morrisons had, it may be a “pull” into the town but for many Morrisons is the only shop they visit. I do feel that they are insecure as a business, otherwise why charge people to park in the car park.
As fro Bernard’s remarks regarding those in charge when Lakeside opened, we had a Labour Council then, as we do now and I don’t see them as you say wanting Grays to become a thriving place again, as it would fly in the face of their raison d’etre of keeping people in their place. To be honest the people who built Lakeside never had much of clue either, as all they created was a 2½ish storey town centre, when it could have been so much more. But this could have been as result of blinkered thinking among council ‘planners’ at the time.
Whatever way you look at it, the voting preference for Thurrock over the years has been it’s downfall, Labour expect to get voted in, which has bred complacency and contempt for the people of Thurrock, as they believe they don’t have to try and therefore we have stagnation leading to decline. It was funny when they were voted out a few years ago as they couldn’t see why people voted against them. I remember at the time speaking to ex-councillors who were at a loss to see why, which actually spoke volumes.
Bernard 87
says...
10:46am Wed 18 Apr 12
You are right Dave when you say their mantra is to keep everyone in their place and to keep us divided rather than united. Under a Labour council I expect nothing to happen to Grays whatsoever - except another takeaway or pound shop if we're lucky.
Dave_ says...
8:21am Thu 12 Apr 12
“neighbourhood planning”
“virtual town network”
All of these are atypical of the hollow jargon terms employed thoughout the business world. I doubt if anyone who uses them can actually give a real definition.
"It has carved out a niche for itself as a haven for shoppers on a tight income", doesn't inspire me to go there.