Over 1,000 people turned out to the grand launch of the new Lakeside Harley-Davidson showroom last week.

Bikers from across the country came out in force to welcome Harley enthusiasts and newbies at the ‘state-of-the-art’ showroom on Heron Way.

On the day, bearded and leathered nomads rubbed shoulders with a barber, a “stunning” celebration cake from Essex County Cakes, a hog roast and music from Bloodstone Blue.

The crowds were drawn by the ‘bespoke design’ of the new store, which manager Heather Whittaker said, was "full to the brim" of new and used bikes and merchandise, along with expert Harley technicians to cater to the road clan’s every whim.

Ms Whittaker said the team were “overwhelmed” with the turn out.

Heather Whittaker, who works at Lakeside Harley-Davidson, said: “We have been overwhelmed with the level of support we’ve received from our customers and the general public.

“The merchandise counters were packed all day – we mustered every ounce of energy to ensure everyone was looked after! We were delighted at the turn-out.”

One lucky biker from Lakeside’s own chapter even scooped the prize on offer to everyone spending over £50 in store – a new Harley-Davidson Sportster Iron 883 worth £7,495.

Head Road Captain, Grant Weitsz from the dealership’s very own Lakeside Chapter, said: “To say I’m overwhelmed is an understatement – I’m thrilled to have won the bike – and with only one entry!

“Lakeside pulled it out of the bag again with the phenomenal new dealership, and a great launch day to boot.”

More info on the seven-days-a-week open store at www.lakesideharley-davidson.co.uk or on 01708 805 005.