GRAYS Shopping Centre launched its free wi-fi service this weekend.
The service will give shoppers access to the internet on their smartphones or tablets while shopping.
A spokesman said: “By offering this service, Grays is ahead of the competition in the area – with even neighbouring centre Lakeside yet to provide its shoppers with free access to the internet.
“Grays is committed to its loyal customers giving them the best shopping experience, providing the type of services and amenities they expect from larger shopping centres.
“The free wi-fi is easy to use and high speed.”
Shoppers need to register to use the service, which will also allow retailers to offer discounts and special deals to those logging on.